“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”
We can't just take show our customers a product and expect them to trust us, trust has to be earnt. Through the use of content marketing we can focus on our customers and provide them with valuable and insightful information which helps to build trust and
"Creativity is piercing the mundane to find the marvelous"
While we don't need to reinvent the wheel when we create solutions, it is important to develop solutions with a creative mindset, developing themes and processes which will allow you to succeed in the industry.